Video On Demand (VOD)

The are a few basic differences between streaming video and Video On Demand. It is important to know the differences when planning your video presentation.

A 'stream' starts at a defined time, whether live or pre-recorded. Once it begins any new connection (viewer location) will pick up the program from that point in time and is unable to stop the feed and return to the beginning of the message. The content is much longer in duration and the computer handles the video signal in a much different way than VOD. Viewers connecting to the 'stream' will see your message almost immediately, with a minimum of machine enabled buffering.

Viewers connection to a page with an embedded VOD message see the video from the very beginning EVERY TIME. They may stop the feed and begin again if they missed something. They may connect at any time. If you are familiar with You-TUBE® you have seen a massive scale VOD catalog. VOD messages used in sales pages should be formatted under three minutes in length to ensure that dial up users don't have to wait a long time to capture and display the feed signal. Broadband users will usually see the feed immediately.

Longer videos are not effective for dial up presentations, as those users must wait several minutes for the signal to capture and load. The good news here is that the percentage of dial up connections is becoming less and less every day as broadband connections become increasingly available throughout the nation.

Video On Demand is perfect for real estate agents, auto dealers, tourism attractions, and other sales firms that can reasonably expect a short demonstration to increase their closing rate. Call us today for a consultation about embedding a VOD presentation into your website.

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